I recently started my own I.T. consulting business specializing in supporting businesses that use Macs, Apple servers, and mobile devices. This is the logo for my new business. I wanted it to use my initials, which conveniently spell the word 'hi'. The font used in the logo is Motter Tektra, which is the font used by Apple from 1977 to 1984. They switched to Apple Garamond after the Macintosh released. The font used for my name is Avenir Next.